Essay on Richard Branson 's The Spectrum Of Entrepreneurs

Essay on Richard Branson 's The Spectrum Of Entrepreneurs

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In the spectrum of entrepreneurs, an artist is someone who thinks about opportunities abstractly and uses “big ideas” to form deep, emotional connections with various groups of people. Furthermore, an artist is someone who is prepared to explore opportunities without becoming deterred by uncertainty and enjoys seeing where an ambiguous idea or opportunity can lead. One entrepreneur that exemplifies these qualities is Richard Branson of the Virgin Group and throughout this paper we will discover who he is, why he typifies an artist, and what others can learn from him.
Sir Richard Charles Nicholas Branson was born on July 18th, 1950 in Shamley Green, Surrey, England, and was the eldest of three children. His father, Edward James Branson, was a barrister, and his mother, Eve Branson, a former ballerina and air hostess. As a young man, Branson struggled in school due to dyslexia and eventually dropped out of at the age of 16. That same year, Branson formed his first business venture, a youth-culture magazine called Student, which earned $8,000 in advertising space in its first edition. Branson used these earnings to cover the cost of the magazine’s inaugural run, and in its debut 50,000 copies were handed out free of charge, making Student was an instant success.
However, after a few years, the magazine began to lose money and in an effort to support his struggling business Branson came up with the idea for a mail-order record company he called Virgin, as a nod to his being “new” to the business. Virgin earned a modest profit in its first year, which encouraged Branson to expand the business to include a record shop and, shortly thereafter, a recording studio for producing the music of both established and aspiring artists...

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...epreneurship Profile, I have learned that I need to be more open to the big or abstract ideas in order to able to truly hear what it is that people want or need out of my products and services. By allowing myself to experience notions in a more theoretical way, I will be able to more clearly understand and connect with the insights and emotions of my potential customers. I have also learned that I need to be more open to chasing opportunities without allowing the fear of uncertainty deter me from making an effort. By allowing myself to go after more ambiguous prospects, I will be open myself up to new and more creative avenues in business that would have otherwise been unattainable. Most importantly, I have learned that in order to thrive in business as Richard Branson has, I will need to step outside my comfort zone and approach each challenge with an open mind.

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